9 Reasons Your Guest Experience Is Built To Fail
"Guest experience management is not defined by intentions or even a few choice actions but by the commitment to an analytical, deliberate, organized GuestX approach."
continue readingWhat Is The Guest Experience?
First off, you have to understand what goes in/on/around your business from the guest’s perspective is how the Guest Experience (GuestX) is defined, not yours. And from the guest’s point of view (POV) an exceptional guest experience holds meaningfully differentiated...
continue readingIs Restaurant Marketing Broken?
A colleague asked this question in a forum years ago. The answer has not changed. Yes. Restaurant marketing is broken. Not because the tools do not work. Because the thinking behind how most operators use them is wrong at the...
continue readingDriving (REAL) Guest Loyalty
Unless everything that goes on and/or is talked about in your business does not have you asking “How does this impact the guest?” you can’t be successful long term.
continue readingHow To Create Loyal Guests For The Restaurant Across The Street
Bad Service Is The Norm
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