QFO: What are the benefits for restaurant owners if Guests place an order on a delivery app rather than calling in directly to the restaurant?

5 Fundamentals + One Operator = Your Business
  • The benefit is always less than if your brand controlled everything it touches.
  • Using a third-party to execute a significant portion of your Guest experience can be crippling.
  • The Guest’s loyalty then is with the delivery brand and not your brand regardless.
  • You’ve become a commodity.
Jeffrey Summers

Founder of TheRestaurant.CEO. Author of The Operator's Playbook. 44 years of restaurant operations experience turned into a framework for operators who want to run their business like a CEO.

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