From The Playbook

"Field notes from 44 years on the stage."

AI doesn't eliminate judgment. It relocates it. That's the shift most operators miss. When you use AI to write your job posting, respond to a negative review, describe your menu, or draft your marketing copy, you're not saving time. You're embedding someone else's judgment into your operation and calling it efficiency. The model doesn't know [...]
An unhappy Guest is the most honest feedback the marketplace will ever hand you. It costs nothing to receive and most operators waste it anyway. Not because they don't care. Because they're managing their own discomfort instead of the Guest's problem — and then calling it customer service. There are two factory settings most operators [...]
A paper published earlier this year compared more than 350 AI models and looked at the questions they get wrong. When models fail, they tend to fail together, agreeing on the same wrong answer about 60% of the time. Random chance would land at 33%. The best models were worst at this — clustering on [...]