rocket

Two Roads. One Choice. Which operator are you?

What New Tip Data Is Actually Telling Us

by rocket|From The Playbook, Perspective, Product

Toast's Q1 2026 restaurant tipping data shows something most operators have never considered about their Guest relationships. The headline number: 19.3% average tip at full-service restaurants. Flat for eight consecutive quarters. Most operators will read that and move on. Here...

Why “Too Expensive” Is Never About The Price

by rocket|From The Playbook, Perspective

William Blair just released their 15th quarterly restaurant engagement survey. Danny Klein at QSR Magazine has the full breakdown here. The headline finding: more than 70 percent of consumers cite "too expensive" as the reason they are eating less often...