QFO: Questions From Operators

Two Roads. One Choice. Which operator are you?
QFO: Social Media
Jeffrey Summers by Jeffrey Summers|QFO: Questions From Operators, From The Playbook, Product
Q: Shouldn't you use social platforms like TripAdvisor to market your business? A: No. You shouldn’t use a consumer platform (which is what social media sites are) for commercial messaging. Social platforms are not a multi-purpose business tool and any...
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QFO: Making People Care
Jeffrey Summers by Jeffrey Summers|From The Playbook, Perspective, QFO: Questions From Operators
Q: "What can you do to make people care about delivering best service?"
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QFO: What Else Can I Do But Discount?
Jeffrey Summers by Jeffrey Summers|QFO: Questions From Operators, From The Playbook, Perspective, Product, Profit
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
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