QFO: Questions From Operators

Two Roads. One Choice. Which operator are you?
QFO: Why do you think there is a poor employee management structure within the hospitality industry?
The question assumes the problem is management technique. It is not. The problem is foundational -- a set of misunderstandings so deeply embedded in how the industry thinks about itself that the management failures are predictable outcomes, not random failures....
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QFO: What can a newly opened, up-scale restaurant do to set itself apart in a location that contains multiple other competing restaurants?
Probably nothing. Not because the market is too competitive. Not because the timing is wrong. Because differentiation is not something you create after you open. It is something you design before the first Guest walks in. If you opened without...
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QFO: How would you define excellent customer service?
The question contains the problem. The moment an operator sits down to define what excellent Guest Experience looks like, they have already made the mistake that produces mediocre hospitality. They are defining it. From inside the building. Based on what...
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QFO: Why do hostesses at restaurants make small talk as they seat you?
It is a fair question. You walk into a restaurant, the host greets you, and within fifteen seconds you are being asked about your evening plans, whether you have been in before, or what brings you in tonight. The conversation...
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QFO: What is the first step that I should take before I build my own restaurant?
Get the read you cannot get for yourself. Most operators who fail in the first year failed before they opened. Not because they lacked passion. Not because the concept was wrong. Because they built on assumptions that were never tested,...
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QFO: Big Menu Or Small Menu?
The question is wrong. The right question is: what does this specific Guest need from this specific menu in this specific market for this operation to be profitable at the price point it requires? The answer to that question determines...
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QFO: Frustration
Q: "I get so frustrated with myself on a weekly if not daily basis . Like how can I set personal or work goals and then continue to make choices that prevent me from achieving those goals ??? Sometimes it's...
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