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  • About
    • About Me
      • About The Work
      • Results By The Numbers
      • My Client-Partners
      • What Operator’s Say
      • The Operator’s Assessment
      • Public Speaking
    • About You & Your Business
      • About Your Perspective
      • About Your Product
      • About Your People
      • About Your Performance
      • About Your Profit
    • Work With Me
      • Coaching
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    • The Knowledge Base
    • Blog – From the Playbook
    • The ‘Operator 411’ Series
      • Tipping Is Agency
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    • The Operator’s Principles
  • Growing
    • Concierge Offerings
      • The Operator’s Assessment
      • The OnsiteReview™
      • Coaching
      • Consulting
      • Fractional Operations Leadership
    • ThinkWorx™ Workshops
      • WORKSHOP 1 — PERSPECTIVE
      • WORKSHOP 2 — PRODUCT
      • WORKSHOP 3 — PEOPLE
      • WORKSHOP 4 — PERFORMANCE
      • WORKSHOP 5 — PROFIT
      • WORKSHOP 6 — THE COMPLETE SYSTEM
  • The Playbook [TOP]
    • Why This Book Costs $79.99
    • The Operator’s Assessment
    • The Knowledge Base
    • About The Series
      • A Prieview of the Introduction
      • How To Pre-Order
    • About the Tools
      • Perspective — Volume 1 of 5
        • Two Roads — A Preview From Volume 1: Perspective
      • Product — Volume 2 of 5
      • People — Volume 3 of 5
      • Performance — Volume 4 of 5
      • Profit — Volume 5 of 5
    • How To Pre-Order
  • About
    • About Me
      • About The Work
      • Results By The Numbers
      • My Client-Partners
      • What Operator’s Say
      • The Operator’s Assessment
      • Public Speaking
    • About You & Your Business
      • About Your Perspective
      • About Your Product
      • About Your People
      • About Your Performance
      • About Your Profit
    • Work With Me
      • Coaching
      • Consulting
      • Your Investment
      • The 100% Effective Guarantee
      • FAQs
  • Thinking
    • The Knowledge Base
    • Blog – From the Playbook
    • The ‘Operator 411’ Series
      • Tipping Is Agency
    • The Operator’s Assessment
    • The Operator’s Principles
  • Growing
    • Concierge Offerings
      • The Operator’s Assessment
      • The OnsiteReview™
      • Coaching
      • Consulting
      • Fractional Operations Leadership
    • ThinkWorx™ Workshops
      • WORKSHOP 1 — PERSPECTIVE
      • WORKSHOP 2 — PRODUCT
      • WORKSHOP 3 — PEOPLE
      • WORKSHOP 4 — PERFORMANCE
      • WORKSHOP 5 — PROFIT
      • WORKSHOP 6 — THE COMPLETE SYSTEM
  • The Playbook [TOP]
    • Why This Book Costs $79.99
    • The Operator’s Assessment
    • The Knowledge Base
    • About The Series
      • A Prieview of the Introduction
      • How To Pre-Order
    • About the Tools
      • Perspective — Volume 1 of 5
        • Two Roads — A Preview From Volume 1: Perspective
      • Product — Volume 2 of 5
      • People — Volume 3 of 5
      • Performance — Volume 4 of 5
      • Profit — Volume 5 of 5
    • How To Pre-Order

The Ugly Truth of the Loyalty Point Program

The (Ugly) Truth of the Loyalty Point Program: What Marketers Say VS What Customers Hear from Digital Alchemy Limited

Recent Posts

  • The Pattern Is the Same Everywhere
  • No Growth
  • I Get Two Kinds of Calls
  • Why This Book Costs $79.99
  • “Restaurants Don’t Fail. Operators Do.”

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Categories

  • From The Pl;aybook
  • Newsletter-Substack
  • People
  • Performance
  • Perspective
  • Product
  • Profit

Latest Posts

  • The Pattern Is the Same Everywhere
    by: admin-2-2-2-2-2-2-2-2
  • No Growth
    by: admin-2-2-2-2-2-2-2-2
  • MAN WITH GLASSES WITH FORM THE PLAYBOOK IN LETTERS NEXT TO HIMI
    I Get Two Kinds of Calls
    by: admin-2-2-2-2-2-2-2-2
  • MAN WITH GLASSES WITH FORM THE PLAYBOOK IN LETTERS NEXT TO HIMI
    Why This Book Costs $79.99
    by: admin-2-2-2-2-2-2-2-2
  • MAN WITH GLASSES WITH FORM THE PLAYBOOK IN LETTERS NEXT TO HIMI
    “Restaurants Don’t Fail. Operators Do.”
    by: admin-2-2-2-2-2-2-2-2

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