Jeffrey Summers

Two Roads. One Choice. Which operator are you?
How Fun Creates Results
This is how I have long explained to people that having fun at work gets you better results.
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The Insanity of Losses
There's a reason nearly 72% of all food service businesses go out of business within three years (fact not fiction). This level of thinking is part of the reason.
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Restaurant Marketing: What Does An Empty Chair Really Cost?
I've always talked about the costliest item in a restaurant being an empty chair. Now we take a little peek into what it actually costs you.
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QFO: Making People Care
Q: "What can you do to make people care about delivering best service?"
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QFO: What Else Can I Do But Discount?
Q: Since most loyalty programs involve some sort of comp (discount) what do you propose instead as the incentive?
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The Difference Between Service & Hospitality
Being technically proficient is an important fundamental to master but the degree of hospitality necessary to add meaningfully differentiated value is much, much higher.
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The “Killer” Interview Question
I've never met an operator who had really great interviewing skills. Here's a good start on how to get better.
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