Definition #
The system of record that stores what the operation knows about a Guest — occasions, preferences, personal milestones — captured one visit at a time.
Family #
Canon. Product fundamental. One of three linked systems alongside the Voice of Guest (VoG) program and the marketing calendar.
Why Behind the Thinking #
Personal occasions captured in Guest History are the most powerful tier of the marketing calendar because they are invisible to every competitor — only the operation that built the relationship knows they exist. The system compounds through the communication cycle: pre-shift briefs the cast on incoming Guest history and personal occasions; post-shift feeds newly learned details back into the record. The three systems are not separate — VoG captures what the Guest says and feels, Guest History stores what the operation knows, and the calendar activates that knowledge into timed, personal reach-outs ([perspective_recompiled_07.08.2026.txt]).
Pairs With #
[GX Extension], [Table Arc], [Open Marketing Calendar], [Voice of Guest]
Placement #
Product fundamental; core data layer of the Guest-relationship and marketing-calendar system.
