Definition #
A five-question screen run against any opportunity before committing, determining whether it belongs in the operation at all: does it serve the Guest the concept was built for; does it strengthen what already works; does it dilute the concept; can it be executed at standard given everything already on the plate; and is it more important than what is already being done.
Family #
Child of [The Decision Architecture]. One of the concurrent Layer 3 stress-test tools, alongside [Structural Scale], [The Five Stakeholder Read], The Decoy Option, and [Bias Prosecution].
Why Behind the Thinking #
When an opportunity lands with real FOMO and a tight deadline, the five questions force a screen before the pressure decides for the operator. An idea executed at 60% is not an opportunity — it is a liability. If an opportunity requires justification to be “more important” than existing priorities, it is not more important. If the opportunity cannot clear all five, it is not an opportunity — it is a distraction with good marketing.
Pairs With #
[The Decision Architecture], [Structural Scale], [The Five Stakeholder Read], [Meaningfully Differentiated Value]
Placement #
Perspective. Manuscript section 1.DA.8.
